Director / Stop Frame Animation / Compositing / Edit

New World "Little Shop" 30" TVC

I have a passion for animation... and what a fun "little" campaign this was to be a part of... "Intentional dad joke".

I spent 2 day's on my hands and knees stop frame animating on 1's. (1 move for every 1 frame). There are 25 frames in 1 second of animation, the TVC was 30 seconds in length and there were 44 mini collectables. Let's do some math:

25 X 30 = 750 X 44 = 33000 moves

That's 33000 times I moved those collectables ! This is the bare minimum amount, as some shots I redid because I wasn't happy with the result.

Client: New World | Agency: 99