• DIR / DP / Edit
  • Showreels
  • Directing
  • Editing
  • Music Videos
  • Animation
  • Stills
  • Contact

CRAIG MURRAY

  • DIR / DP / Edit
  • Showreels
  • Directing
  • Editing
  • Music Videos
  • Animation
  • Stills
  • Contact

KiwiCare Weed Weapon

Director / Editor

Client: KiwiCare

Agency: Harvey Cameron

Production: InMotion

CaseIH

Director

CaseIH - Brand TVC

30” BRAND TVC

15” RETAIL

Client: CASE IH | Agency: NZME

LawnPro - KiwiCare

Director


Client: KiwiCare

Agency: Harvey Cameron

Production: InMotion

Rebel Sport

Director / Editor

Rebel Sport : Epic Summer Sale Retail TVC’s

Client: Rebel Sport | Agency: Ogilvy NZ | Production: Film 360

Rebel Sport

Director

Rebel Sports / Epic Moments

I Directed the intro live action for Rebel Sports PnP TVC’s. There were 10 intro’s to capture.

Client: Rebel Sports NZ | Agency: Ogilvy NZ

Zovirax

Director / Editor

Family Health Diary "Zovirax" 30" Brand TVC.

Client: Family Health Diary | Agency: BrandWorld

"Manchester Mania"

Director / Head of Content Creation

Farmers “Manchester Mania”

I was involved in the Concept and Art direction through to final dispatch.

Client: Farmers | Agency: 99

New Season Brand TVC

Director / Head of Content Creation

Farmers "New Season" 30" Brand TVC

 

 

Client: Farmers | Agency: The Workshop

"Merino"

Director / Head of Content Creation

Farmers "Merino" 30" Brand TVC

 

 

Client: Farmers | Agency: The Workshop

Ziera

Director / Head of Content Creation

Ziera Autumn/Winter Brand Launch

Shot on the back of the Autumn/Winter Photography shoot. We produced this stylish Fashion Film for Ziera.

Client: Ziera Shoes | Agency: 99

 

"Unstoppable Women"

Director / DOP / Editor / Head of Content Creation

Ziera "Unstoppable Women" Brand Content

Such a inspiring creative, these emotive portraits of Women for the Ziera "Unstoppable Women" Campaign was an amazing project to be a part of.

This is the extended Directors Cut and a 15” spot I directed, shot and edited.

Client: Ziera Shoes | Agency: 99

New World "Fresh"

Director / Editor / Head of Content Creation

New World "Fresh" 15" TVC

I directed 9 X 15” TVC spots for New World NZ. Using the Phantom 4k Flex, the creative required we show the “Fresh” produce in a visually exciting way. I think we nailed the brief.

New World - Asparagus

New World - Strawberries

New World - New Season Lamb

New World - Stone Fruit

New World - Ham & Turkey

New World - Peas & Beans

New World - Cherries

New World - Corn

New World - Mixed Berries

Client: New World | Agency: 99

"Take a look around"

Director / Head of Content Creation

Farmers "Take a look around" 30" Brand TVC

This is the "Static Version" of the 30" Brand TVC for you to fully appreciate the craftsmanship of the set builds, art direction, lighting, makeup and wardrobe, talent performance, 3d animation, VFX and compositing.

There are so many talented people to thank for making this happen. Such a massive project.

Client: Farmers | Agency: 99

(photo credit: Richard Parsonson / cinedesign)

“Dare to Dream”

Director / Head of Content Creation

Weet-Bix and All Blacks “Dare to Dream” 30" TVC

“Dare to Dream” is a fantastic creative from the fine folks at Rydar. The All Blacks tell their individual stories of what made them who they are, and what inspired them to become All Blacks. Isreal Dagg, Sam Whitelock, Sam Cane and Owen Franks. This is the story of Isreal Dagg.

Client: Sanitarium | Agency: Rydar

Carpet Court Brand TVC

Director / Head of Content Creation

Carpet Court Brand TVC

 

Client: Carpet Court | Agency: 99

"Fashion as it should be"

Director / Head of Content Creation

Ziera "Fashion as it should be"

This online Brand content fashion film for Ziera was a great project to direct. The wardrobe, Hair/makeup and talent performance were top notch. The creative campaign won a Gold Effie Award 2016 in the Retail/Etail category. Fantastic result.

Client: Ziera Shoes | Agency: 99

"Spread the facts"

Director / Head of Content Creation

Green Cross Health "Spread the facts" 30" TVC

Combining animation and live action, these 2 TVC's "Spread the facts" about getting the flu jab.

Client: Green Cross Health | Agency:99

 

"Christmas Brand"

Co Director

I directed 5 shots for this Farmers Christmas Brand TVC.

Client: Farmers | Agency: 99

New Season Brand TVC

Director / Head of Content Creation

Farmers "New Season" 30" Brand TVC

 

 

Client: Farmers | Agency: The Workshop

New World "Winter Warmers"

Director / Editor / Head of Content Creation

New World "Winter Warmers" 4 X 30" TVC

Telling the Story of how to prepare these delicious meals in visuals. Shot with the Phantom 4K Flex and Sony FS7. Food never looked so good.

Winter Warmers - Meatballs

Winter Warmers - Pizza

Winter Warmers - Thai Red Curry

Winter Warmers - Breakfast

Client: Foodstuffs NZ | Agency: 99

"Make Your Look"

Director / Head of Content Creation

Farmers "Make Your Look" 30" Brand TVC 2

 

Client: Farmers | Agency: The Workshop

Warehouse Stationery Brand TVC

Director / Stop frame animation / edit

Brand refresh for Warehouse Stationery. Loads of colour, loads of product and loads of fun to create. Originally scheduled for 1 Brand TVC, I produced enough content to provide the client with the option of a second TVC, that would run concurrently across New Zealand Televion. The loved it so much they took us up on our offer of a second.

Client: Warehouse Stationery | Agency: 99

Warehouse Stationery

Director / Stop frame animation / edit

Brand refresh for Warehouse Stationery. Loads of colour, loads of product and loads of fun to create. Originally scheduled for 1 Brand TVC, I produced enough content to provide the client with the option of a second TVC, that would run concurrently across New Zealand Televion. The loved it so much they took us up on our offer of a second.

Client: Warehouse Stationery | Agency: 99

Southern Cross Pet Insurance

Director / Editor

Word on the street is never to work with Kids or Animals… I beg to differ. Fred (@fatchocolatecat) was a super star. Great shoot.

Client: Southern Cross | Agency: Brandworld

BP / Surf Lifesaving / Series

Director / DOP / Head of Content Creation

BP ran a competition where a deserving club could win a new IRB. The clubs submitted initial video's to go into running. BP selected 6 clubs, and we visited them to tell their stories of why they deserved to win the new IRB.

Client: BP | Agency: 99

Mitre 10

Director

Client: Mitre 10 | Agency: FCB | Production: Augusto

Genesis Energy

Director / Head of Content Creation

Genesis Energy "Decades" 30" TVC

The Art direction and talent performance in this TVC was amazing. Styling the "Decades" campaign was so much fun, telling the story through the 60's, 70's, 80's to current decade. The repetitive action yet subtle nuance in the talent performance made for a seamless and engaging film.

Client: Genesis Energy | Agency: 99

“Most Trusted”

Director / Head of Content Creation

GJ Gardner "Most Trusted" 30" TVC

Gj Gardner has just been voted Readers Digest most trusted home builder for a fourth year in a row. A great reason to make a TVC. Congratulations GJ.

Client: Gj Gardner | Agency: The Workshop

Farmers

Director / Head of Content Creation

"Make Your Look" 30" Brand TVC 1

 

Client: Farmers | Agency: The Workshop

Icebreaker

Icebreaker Look Book

Director

Icebreaker

 Client: Icebreaker| Production: ReelFactory

WorkSafe NZ / Series

Director / Head of Content Creation

What a great project to be a part of.

This is a 6 part online content series for WorkSafe NZ in conjunction with GJ Gardner. The films highlight the dangers when working on construction sites. Usually these types of instructional / training videos are boring and not engaging for intended audience.

However Foreman Phil (Phil Brown) and Apprentice Brett (Brett MacDonald) inject a slew of comedy gold moments, which lift an otherwise uninspiring subject matter to a charming and delightful film series.

4 days of shooting / over 400 shot / 6 films / 30+ minutes

 

1: Welcome to Construction

2: Construction Dust

3: Working at height

4: Personal Protective Equipment

5: Access

6: Protecting the Public

Christmas Brand TVC

Director / Editor / Head of Content Creation

I worked closely with the talented Farmers in-house creative team. They conceptualized a fantastic Christmas brand campaign, and i was fortunate enough to make there vision come to life. We produced 2 TVC's that ran concurrently. This is the “Traditional” version.

Client: Farmers | Agency: The Workshop

"Home Prep" Content

"New Season Coats"

Director / Head of Content Creation

Farmers "New Season Coats" 15" Brand TVC's

New Season "Coats" was a campaign by the creative in-house department at Farmers HQ.

 

New Season "Woman's Coats" 15" Brand TVC

New Season "Men's Coats" 15" Brand TVC

 

Client: Farmers | Agency: The Workshop

Mazda

Director / Head of Content Creation

Mazda CX-9 “Top Nine” Online Content

Brand ambassador and celebrity TV host Domonic Bowden talks us through the top nine reasons why you need to buy the all new Mazda CX-9.

Client: Mazda NZ | Agency: 99

 

1: KODO DESIGN

2: MZD CONNECT

3: SKYACTIV

4: iACTIVESENSE

 

"Legends"

Director / Head of Content Creation

Weet-Bix and The All Blacks "Legends" 15" TVC

Who had it tougher, 87, 11, 15? Working with these legends of All Black's rugby was an honour. Dane Coles, Aaron Smith, Sam Whitelock, Sir Michael Jones, Stephen Donald.

Client: Sanitarium | Agency: Raydar

Christmas Brand TVC

Director / Editor / Head of Content Creation

Farmers Christmas 30" Brand TVC “Contemporary”

I worked closely with the talented Farmers in-house creative team. They conceptualized a fantastic Christmas brand campaign, and i was fortunate enough to make there vision come to life. We produced 2 TVC's that ran concurrently. This is the “Contemporary” version.

Client: Farmers | Agency: The Workshop

Farmers "ODS"

Director / Head of Content Creation

Farmers “One day Sale”

We build larger than life letters for the talent to interact with, which required a larger than life location to accommodate our larger than life green screen.

1: Men ODS

2: Kid’s ODS

3: Women ODS

4: Kid’s ODS

Client: Farmers | Agency: 99

Christmas Brand TVC

GJ Gardner

Director / Head of Content Creation

"Women in Construction"

Hosted by the talented Nevak Rogers this online content film is a drive by Gj Gardner Homes to encourage more women to enter the construction industry.

Client: GJ Gardner | Agency: The Workshop

Genesis Energy

Director / Head of Content Creation

Genesis Energy "Bill Holiday" 30" TVC

The "Bill Holiday" TVC required animal and talent interaction and performance. The post production was equally challenging which included Tracking, Rotoscoping, 2D and 3D animation which needed to seamlessly integrate within the shot plate.

Client: Genesis Energy | Agency: 99

Spark

Director / Head of Content Creation

Spark NZ Xtra Mail Migration

Online content explaining the features of Spark Xtra Mail. Presented by Matt Gibb, a seasoned Australasian Television presenter.

Client: Spark Nz | Production Agency: The Workshop

"Big Buddy"

Director / Head of Content Creation

GJ Gardner “Big Buddy” 45” TVC

What a great cause. GJ Gardner is building 2 homes to go to auction, with all the proceeds going to Big Buddy. Big Buddy is a free, secular, mentoring service run by dedicated professionals who recruit and rigorously screen male volunteers from the community to become mentors to fatherless boys.

Client: GJ Gardner | Agency: The Workshop

"Home Prep"

Director / Head of Content Creation

GJ Gardner Homes "Home Prep" 60" Brand TVC.

Working with GJ and Simon Barnett was an absolute pleasure. Creatively a wonderful concept, Technically very challenging. Green screen shoot, Keying, Rotoscoping, Tracking, 2D and 3D Animation, Compositing. I think the result was a success, and we ended up with a very happy client (the main thing).

Client: GJ Gardner | Agency: 99

Fresh Choice

Fresh Choice

Director / DOP

Fresh Choice PnP intro’s

I directed and DOP’ed the talent, and created the end frame logo lockup animation.

Client: Fresh Choice | Agency: Harvey Cameron

Lypo-Spheric Vitamin C

Director / Editor

Family Health Diary "Lypo-Spheric Vitamin C" 30" Brand TVC.

With presenter Jude Dobson

Client: Family Health Diary | Agency: BrandWorld

Thompson’s Probiotic AB Plus

Director / Editor

Family Health Diary "Probiotic AB Plus" 30" Brand TVC.

Client: Family Health Diary | Agency: BrandWorld

"Summer Play"

Director / Head of Content Creation

Pumpkin Patch "Summer Play" Online Brand Content

This was an online content film produced for Pumpkin Patch. Kids put on a backyard play for friends, their story is all about the joy's of Summer. Road Tripping, Beach time,  Ice Cream and holiday photo's. Bring on Summer.

Client: Pumpkin Patch | Agency: The Workshop

"New Season"

Co Director / VFX Supervisor / Compositor

 I co-directed the talent while on set as the VXF Supervisor, created the CG backgrounds and composited the final TVC.

Client: Farmers | Agency: 99

Icebreaker

Director 

Icebreaker 

Client: Icebreaker NZ | Production: ReelFactory

"Women's Summer Fashion"

Director / Head of Content Creation

Farmers "Women's Summer Fashion" 30" Brand TVC

 

Client: Farmers | Agency: The Workshop

"Christmas is here"

Director / Head of Content Creation

Pumpkin Patch "Christmas is here" Online Brand Content

This was an online content film produced for Pumpkin Patch. Kids put on a backyard play for friends, their story is all about the joy's of Christmas time. The Christmas tree, Christmas eve,  Christmas morning and gifts. Bring on the holiday.

Client: Pumpkin Patch | Agency: The Workshop

Harmoney

Director / Editor

Harmoney "Debt free feels like" 30" Brand TVC.

Using Stock footage

Client: Harmoney | Agency: Commandpost

Thompson’s All-in-one joint complex

Director

Family Health Diary "Thompson’s All-in-one joint complex” 30” TVC"

Client: Thompson’s | Agency: BrandWorld

KiwiCare Weed Weapon

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CaseIH

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LawnPro - KiwiCare

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Rebel Sport

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Rebel Sport

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Zovirax

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"Manchester Mania"

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New Season Brand TVC

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"Merino"

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Ziera

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"Unstoppable Women"

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New World "Fresh"

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"Take a look around"

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“Dare to Dream”

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Carpet Court Brand TVC

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"Fashion as it should be"

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"Spread the facts"

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"Christmas Brand"

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New Season Brand TVC

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New World "Winter Warmers"

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"Make Your Look"

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Warehouse Stationery Brand TVC

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Warehouse Stationery

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Southern Cross Pet Insurance

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BP / Surf Lifesaving / Series

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Mitre 10

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Genesis Energy

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“Most Trusted”

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Farmers

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Icebreaker

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WorkSafe NZ / Series

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Christmas Brand TVC

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"Home Prep" Content

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"New Season Coats"

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Mazda

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"Legends"

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Christmas Brand TVC

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Farmers "ODS"

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Christmas Brand TVC

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GJ Gardner

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Genesis Energy

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Spark

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"Big Buddy"

— view —

"Home Prep"

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GJ Gardner 60" TVC

Fresh Choice

— view —

Lypo-Spheric Vitamin C

— view —

Thompson’s Probiotic AB Plus

— view —

"Summer Play"

— view —

"New Season"

— view —

Icebreaker

— view —

"Women's Summer Fashion"

— view —

"Christmas is here"

— view —

Harmoney

— view —

Thompson’s All-in-one joint complex

— view —